We are waking up to our collective impact.

You and I are interconnected. Our thoughts, words and actions have a ripple effect on each other. This is the big truth that guides my work and life.

Paige Buda

Owner, Brand Strategist & Designer

I feel most alive at the intersection of creative problem solving, the pursuit of beauty and deep service to community. I love holding multi-faceted ideas and distilling them into simple touchpoint that create magnetism, belonging and transformation.

Curious yogini, tree hugger & beginner gardener
Mama to Amza
Vegan who loves to host dinner parties
Land steward building a countryside homestead

Enneagram 8 / ARIES
Kapha-Pitta Constitution
🜃 🜂 🜄

Grew up in Portland, OR
living in Cluj-Napoca, Romania

Start Here

Your guide through the Brand Foundation

After years of supporting businesses in claiming their position, connecting with their communities and feeling confident in their voice — I am distilling my insights into one place.

The Brand Foundation is what I wish everyone could know about the potential of brand. As a serial resource creator, I have a passion for simplifying large concepts into attainable and impactful lessons.

My purpose is to guide you, so you can see the beauty and power in your ideas — then bring them to life.

I look forward to guiding you through the creation of your magnetic brand.

About State of Sage

Serving

Compassionate Healers
Embodied Leaders
Stewards of Mother Earth

What we do

Shifting culture by bringing your compassionate ideas to life in a magnetic brand world.

Values

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Nourishing Body, Collective & Planet

We are a collective and our actions should be considered and intentional. We believe sustainable action can happen in the design phase as we transform ideas into reality. For that reason, we only support businesses with values and products that are eco-conscious and vegan.

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Crafting with Integrity & Honesty

Communicating with kindness, care and honesty is integral to crafting timeless and resonate work. We respect your time and have crafted a thoughtful process to support your intimate brand exploration.

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Creating from Empowerment & Groundedness

Ideas are nurtured from the root. We want you to see the beauty and power in your ideas and help you translate them into voice and visuals. This starts with a strategic foundation that grows with your business.

We are committed to practicing and providing sustainable design solutions.

Green design is an evolving target. I am a dedicated student to this cause and continue to do the work of understanding the product life cycle of the things we create together and the impact on our forests, ecosystem and communities.

Are we on the same frequency?

We create high-value resources that get right to the heart of answering your brand, community, organization, email marketing or website questions.

If you are a solopreneur, a DIY-er or value a holistic approach, this space is for you.

Explore the Resources

Resource Shop
The Business, Brand and Marketing Journey
The Business, Brand and Marketing Journey

A grounding concept to understand the flow between ideas, business, brand and marketing. Clarity for new business owners.

FREE VIDEO LESSON

Brand Foundation Self-Discovery
Brand Foundation Self-Discovery

START HERE: Ground into your brand clarity and direction with these fundamentals.

$425.00

Idea Note Pad
Idea Note Pad

Organize and process your business ideas from the crown to the root with a new kind of note pad, inspired by the Chakra System.

$8.00

Brand Workbook
Brand Workbook

Create compelling stories by understanding yourself and the heart of your business.

Free Workbook

Color Palette Library
Color Palette Library

Access these nature-inspired color palettes to apply to your brand system. Create consistency through color.

Free Library

Ritual Icon Pack
Ritual Icon Pack

Use the Ritual Icons to elevate your design style and subtly communicate spiritual concepts with a crafted, earthy aesthetic.

$40.00

Storyteller Icon Pack
Storyteller Icon Pack

Use the Storyteller Icons to bring a touch of play and craft to your message. All hand drawn with the storytelling entrepreneur in mind.

$40.00

Ideal Audience Workbook
Ideal Audience Workbook

Get to know your community so you can craft a brand that speaks directly to them.

Free Workbook

Font Combination Library & Type 101 Lesson
Font Combination Library & Type 101 Lesson

Apply these font systems to your brand and create a consistent and timeless aesthetic across your social and digital platforms.

$15.00

Website Build Checklist
Website Build Checklist

Organize the process of building your website, because building your “website in a day” is myth.

Free Checklist

A Guide to Build Your Flodesk Ecosystem
A Guide to Build Your Flodesk Ecosystem

Start your email marketing journey by leveraging the integrated and easy-to-use Flodesk software. This resource provides you everything you need — checklist, video tutorials, prompts and a strategy lesson.

$45

Workshop: Position Your Brand with Email Marketing
Workshop: Position Your Brand with Email Marketing

A 90-minute workshop and resource to help you sustainably build trust and grow an engaged audience using email marketing. Hosted by Paige (Brand Strategist) & Meggie (Email Marketer & Copywriter)

$37

Website Foundation & Copy Guide
Website Foundation & Copy Guide

Craft smart website goals and write your website story with confidence, support and creativity.

$75.00

Write Your Website Homepage
Write Your Website Homepage

Craft a homepage that guides your website visitors through your unique value, business story and how they can take action.

Free Workbook

Interbeing Website Template
Interbeing Website Template

Build a smart and beautiful virtual home for your business leveraging the Interbeing template. Designed for the multi-disciplinary healer.

$415.00

Storyteller Website Template
Storyteller Website Template

Build a smart and beautiful virtual home for your business leveraging the Storyteller template. Designed for the collaborative entrepreneur.

$415.00

Interbeing Social Media Templates
Interbeing Social Media Templates

Share your message by using simple Canva templates for your posts, stories and reels.

$30.00

Website Copy Guide for Designers
Website Copy Guide for Designers

Support your client’s copywriting and avoid project delays. Elevate your website service by providing conscious and strategic prompts.

$150.00

Praise for Our Resources

  • "The Brand Foundation was invaluable to the process of creating my brand. The questions were thoughtful and prompted me to think in depth about why I do what I do and what are my values. The most valuable aspect was having a guided roadmap to articulate my healing practice and how I can serve the community."

    Reneé
    Brand Foundation Self-Discovery

  • "I am seeing a much clearer picture of branding and honing in more and more on our mission, desires, and all the fun juicy stuff. I have read about having your "why" and having a clear mission statement, and marketing mambo jumbo for years and honestly nothing has clicked until getting into this course. So, I just wanted to tell you how much I appreciate all of this!”

    Amber
    Brand Foundation Self-Discovery

  • "The Brand Foundation was a necessary step, especially as a new business owner, to dive deep into the foundations of my business. This provided me with pivotal questions to build my business from a foundational standpoint. The most valuable part for me was the mission/vision section. Developing both would usually be a challenge for me, but the way you talked through each module and provided examples gave me the confidence I needed to brainstorm and develop both statements in a few days opposed to multiple weeks. Due to your course, I feel as if I was able to develop a strong base for my business that not only aligns with me, but is something that will be sustainable while growing a business."

    Kashera
    Brand Foundation Self-Discovery

  • "The most valuable part of the course was finding the ideal audience. Having individuals in mind when moving forward created a clear path for making decisions about the brand."

    Alexis
    Brand Foundation Self-Discovery

  • “As someone who changes my website copy often, this guide has helped so much. It’s timeless and I can keep going back to it. I do like writing from the heart, but I’m a generator (Human Design) and I needed something to respond to. These prompts are a guide to spark my creativity.”

    Celina
    Website Copy Guide

  • "I liked this course so much more than other business focused courses that try to incorporate brand foundation concepts. Paige's course felt really intuitive, organic, and easy to complete. It was low pressure, but very on point. It felt especially perfect for healers and holistic minded practitioners.”

    Destiny
    Brand Foundation Self-Discovery

  • “I've taken a lot of brand/business/ marketing courses but you have definitely honed your unique voice, tone and position. This is so cool.”

    Lestarya
    Brand Foundation Self-Discovery

  • “Your resource for creating an amazing homepage is SO helpful. I’ve been working on ours using your guidelines. Thank you!!”

    Dani
    Homepage Workbook

  • “I just want to say I downloaded your homepage resource and I absolutely loved it. So beautifully, simplistically designed, full of such good information! <3”

    Katie
    Homepage Workbook

  • “This guide is amazing! 🎉 😻 🌈 👏 “

    Website Copy Guide for Designers

  • "Just purchased your website copy guide and I’m already obsessed 🤩 Thanks for creating this Paige!! 🥰 "

    Website Copy Guide for Designers

  • "I just bought the course a week or two ago and even with having experience and learning all about branding for over two years now…this course knocked my socks off! You are so good at explaining nebulous concepts. It’s been awesome as I develop my own brand AND has upped my game for how I serve my clients as a designer."

    Casey
    Brand Foundation Self-Discovery

  • “Paige, your copy writing guide was very well done and exceedingly helpful. Thank you.”

    Website Copy Guide

  • “I'm always curious how other web designers collect copy, this guide is next level. Wow, I'm so impressed by this client experience. So thoughtful.”

    Tori
    Website Copy Guide for Designers

  • “I wanted to touch on the beauty & ease that has been your notion guide and video lessons. They have been so beautiful and supportive. The amount of intimacy and care you've put into this project does not go unnoticed. This has been my first time using the platform let alone creating a website, and I'm so glad I stumbled upon your template!”

    Sierra
    Interbeing Website Template

  • “You're an amazing teacher and I'm really happy to see you continue to put your energy here! I loved this course so much and can't wait to see what else you put out into the world 🥰”

    Brand Foundation Self-Discovery

  • “I think the guide is fantastic. So thorough and thoughtful.”

    Website Copy Guide

  • "The most valuable part for me was having the space, time, and permission to tend to parts of my business that I'd never gotten around to, like defining my mission, vision, and why. Those things are so helpful and foundational, but don't always get addressed when you're just trying to keep your business afloat."

    Carolynne
    Brand Foundation Self-Discovery

  • “Outside of loving your vibe, I am just so obsessed with your resources, templates and everything! Just purchased the early access to storyteller, I’m so freaking excited to redo my site!”

    Delia
    Storyteller Website Template

  • "OMG, this is amazing, thank you so much!! Your products and insight are always so valuable."

    Saida