Empowered brand that captivates your community.
Crafting brand experiences that bring life and structure to your compassionate business.
Together we’ll ground your vision through brand strategy and an intuitive design system.
Your ideas are beautiful and powerful.
Through the tool of strategy and design we’ll translate the heart of your business so your community feels seen and heard.
1-Month Brand Strategy
aka: “business therapy” or “brand coaching”
Cultivating a root system for your brand to thrive from by creating a road map from your vision to your business goals. These rich insights guide your brand personality that will delight your community and create impact.
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The 1-Month Brand Strategy takes place over three weekly virtual sessions which are two hours each. This is a custom experience catered to your goals, business style and questions. Generally the three sessions flow between these areas:
Deep conversation about your origin story, vision, community, legacy and your current market.
Gain an intimate and strategic perspective of your audience and how we create a magnetic brand that meets them where they are at.
We get very granular about your message, platforms and how to implement your brand through a nurturing and conscious experience.
This process is deeply clarifying, reveals powerful insights and provides a grounded direction for your business and brand culture.
By the end of our time together you’ll receive a roadmap that is packed with actionable steps and messaging that you can copy/paste across your website or social media. Most importantly, a charged internal presence that allows you to feel clear and focused on your brand direction and purpose.
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Brand Strategy is a custom and holistic experience that captures a wide snapshot of your business and culture while also zooming way in to understand exactly how you can show up to serve your people.
This isn’t a fix all solution for everything in your business, but rather we aim to distill what you want to become known for, what is your culture and what are your key messages. Here are a few ideas we could explore:
Transition your business into a new model with new community base
Build a legacy through sharing your authority, experience and leadership
Deep understanding of you audience’s needs and how to communicate with them so they feel seen and understood
Positioning yourself apart from a saturated industry
Integrating an aligned and strategic voice
Developing a nurture sequence to connect with new people and guide them towards brand advocates, without feeling salesy or gross
Step into your multi-dimensional self and gain confidence in presenting all the aspects of yourself in your brand
If you are a brand new business, this process maybe jumping into the deep end too quickly. I recommend exploring my Brand Foundation Self-Discovery to gain a deeper understanding of brand and ground into the fundamentals. Tip: If you want to maximize this service, starting here will allow us to get really deep and granular about your strategy.
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3 two-hour virtual sessions (1 session per week for 3 weeks)
Access to recorded sessions & detailed session notes
Conscious Brand Strategy Framework (PDF deliverable value-packed with custom, actionable insights and direction)
Key brand messaging (most client’s end up copy/pasting the messaging across their brand, website, podcast, etc.)
Video recording guiding your through the compiled strategy guide (feels like a “custom strategy course tailored to your business”)
1-hour offboarding call at the end of the month
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$3,200 USD
(3–4 part payment plans available) -
I am on Maternity leave until Spring 2024. Please join the waitlist to be the first to know when I’m taking new applications.
2-Day Brand Design
“seamlessly translate my words and ideas into visuals”
A minimal and high-impact brand service for young businesses needing a solid foundation and refined visual identity so they can confidently show up in their business.
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The 2-Day Brand Design service has been co-created by listening to the needs of new business owners. Within this potent two-day container, we’ll create high-impact touchpoints for your business. The goal is to give you the foundation, tools and confidence to start showing up in your business and connecting with your community.
Brand is the living, evolving experience of your business. It’s how you show up in the world and carve out a unique space — a space that folks can walk into and feel your energy, values and vision. Because brand is an abstract concept, it is often misunderstood or overwhelming to know just where to begin.
This service is designed to hold your hand through it all and give you a smart, no-fluff, valuable direction. I believe that conscious businesses need to exist in the world and I want to help you create clarity and potency so your ideas have impact.
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A perfect fit:
You are a new business owner that is feeling held back by not having a visual identity.
You want to have a solid start in your business and you believe in investing in smart structures.
You admire the State of Sage design aesthetic and want a brand that feels timeless, grounded and crafted. You’ve explored my portfolio, Pinterest or Instagram.
You trust my expertise as a designer. I care about your business and I aim to create a design system that is aligned with your community, personality and vision.
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Access to the Brand Foundation Self-Discovery
90-Minute Strategy Call
A minimal brand identity system (Logomark, Favicon, Tagline)
Color Palette & Typography System
Brand Guideline which provides rules and tips to implement
1 Printed Deliverable: Postcard or Business Card
Social Media Templates w/ video tutorial
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$2,400 USD
(3–4 part payment plans available) -
I am on Maternity leave until Spring 2024. Please join the waitlist to be the first to know when I’m taking new applications.
2-Week Website Build
aka "a virtual home with a heartbeat"
Build a smart and beautiful website home. This intensive service leverages an existing State of Sage template, Interbeing or Storyteller.
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A quick turnaround website service designed for new business owners or folks on a budget. Building a website can be a huge lift, but you don’t need all the bells and whistles to have your virtual home share your ideas.
This is a holistic process that guides you through from start to finish —beginning with writing your website copy and accessing a professional copywriter who will provide you an insightful Copy Audit — because your website words matter.
Once your copy is ready, we’ll kick off with a 60-minute strategy session to get clear on your goals, flow and conversion of your website. We’ll help source supplemental photography, build a prototype and then develop your website on the Squarespace platform, leveraging an existing template.
Your confidence owning and maintain your website is important, so we provide tutorials to introduce you to the platform and the custom elements on your website. Our goal is that you don’t have to keep hiring a website designer every time you need an edit, which will save you time and money down the road.
Please note:
This does not include brand design. You will need to provide brand assets (color, fonts and logo at a minimum). Many folks like to combined this with the 2-Day Brand service, making for an energizing and high-impact 3-weeks. -
You’ve been tinkering with a website for months or years and not getting anywhere, take this big task off your plate and let us build it for you
You know a website is important for your business growth and you know you don’t have the skills or time to DIY.
Design quality is important to you and you want to present a polish and refined first introduction.
You know your key messages, services and position.
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Access to the Website Foundation & Copy Guide
Copy Audit Session & two rounds of feedback
60-minute website strategy call
Photography sourcing
Prototype of your core pages
Full build on Squarespace
Video tutorials to guide you through taking ownership, making future edits, writing blog posts, etc.
Not included:
Brand Design (if you don’t have brand design, no worries, the original website template styles will be used)
Copywriting done for you
Setting up 3rd party apps that may link or be embedded on your website (you will need to provide links or embedded code, like Calendly or third-party newsletter software)
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$3,600 USD
(3–4 part payment plans available) -
I am on Maternity leave until Spring 2024. Please join the waitlist to be the first to know when I’m taking new applications.
Questions about the brand journey?
Let me guide you through what you need to know.
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Learn about the power of branding, when it’s the right time to invest in your vision and the roadmap of an aligned brand. I want you to feel informed and ready to take action in your brand journey.