Top 3 Social Media Tips
Honestly, being on social media is a wild ride. It can be pretty exhausting to constantly stay up to date with the newest features and algorithm updates. It also can be intimidating to share something meaningful or intimate.
I’m not a social media expert, I’m just another creative entrepreneur using these platforms, so I want to share my top 3 tips that give me peace of mind.
TIP One
Understand What Your Dream Audience Wants — Educate, Inspire or Entertain
Understanding your ideal audience is the foundation to creating a conscious and magnetic business.
Who do you want serve?
Who are you really good at supporting?
Who lights you up when you hear from them?
These are essential questions to narrow your business focus. It’s about finding the overlap between the people needs, your industry and your unique magic. When you find that sweet spot, you tap into a beautiful flow.
You craft content that 1) you enjoy making, 2) supports their awareness about your industry/specialty and 3) begins to nurture/educate/inspire them.
This alignment feels good because you are creating content for a purpose. To speak to your community so they feel validated, seen and heard. The kind of stories that they think “oh, this was made for me”… because it was!
If you haven’t identified who your ideal audience is, this is a deeply powerful exercise that’s fundamental to brand development. Explore my Brand Foundation Self-Discovery to get started.
TIP Two
Don’t Overthink It
The Energy Exchange of Social Media
I used to spend so much time perfecting my reels and graphics — getting absorbed in how much information they communicated in just a few seconds. 😅
Only to find that the spontaneous and unplanned posts did the best. These simple, spur-of-the-moment stories came from the heart of being a passionate entrepreneur and folks responded to that unfiltered, organic energy.
We are tired of perfect curation and want the real BTS. So don’t overthink your content. I know, easier said than done 😏, but truly, you’ll create a healthier relationship with the platform.
Our energy is felt on these platforms, if we’re in our element that day and show up, folks connect into this alive, passionate frequency. You’re like a hot wire, lighting everyone up! The opposite is also true, if you’re forcing yourself to show up for the sake of consistency, people feel a flat energy.
How can you make sharing fun for you?
What details of your life do you enjoy sharing?
What aspects of your work really light you up?
Explore how the social media space can be one of flow and pleasure, then set your boundaries so you can stay in your element
I like to do a “social media cleanse” a few times a year.
Do I like what I’m seeing?
What are my goals on this app?
Am I following people that bother me? Okay, why?
How can I maintain better boundaries next season?
TIP Three
Who are you following?
What is that expression? “You become who you hang around with.” Sure, that one. This is on the nose when it comes to social media.
Who are you following?
Whose content is the first to pop on on your feed?
Who shows up in your suggestions?
The algorithm is an annoying machine but it does reflect and give you more of what you are looking at.
I recommend, non-judgmentally, observing your feed, following and suggestions. If this is strictly a business account, are these the types of people and businesses who you want to surround yourself with? Is this the community or network you want to be in?
By curating your feed, you narrow your focus on what truly matters.
You begin to feel more connected to your community.
When your feed is saturated by an aligned community it’s easy to connect and be social!
And last, it’s easier to create content that feels like you’re speaking directly to an intimate audience with aligned values and interests. No longer, the overwhelming vastness of the internet.
Don’t be afraid to unfollow, turn off recommendations and teach the algorithm what you want to see.
Investing in brand makes marketing easier.
Brand touches everything in your business — how you tell stories, your position in the industry, how to understand and speak to your ideal audience and more. Ground your ideas and yourself by developing your Brand Foundation.
START HERE
Brand Foundation Self-Discovery
Ground into your brand clarity and direction with these fundamentals.
Learn what brand is, how to tell your story, identity your position, connect with your ideal audience, conduct market research, tap into brand culture, craft compelling messaging and find a unique design style.
This self-discovery is packed with everything I wish people knew about the potential of brand.
SOCIAL MEDIA TEMPLATE
Interbeing Template
3:4 Post Size
16:9 Story Size
Video/Reel Size
Includes a Canva 101 Tutorial and Reel Creation Demonstration
Resource
Font Combination Library & Type 101 Lesson
Apply these font systems to your brand and create a consistent and timeless aesthetic across your social and digital platforms.
